Research On Factors Affecting Tourists Returning To Ho Chi Minh City After The Covid-19 Pandemic In Order To Serve Tourism Course

Abstract

Out of the total number of international visitors to Vietnam in 5 months of 2022, Information from the General Statistics Office shows that international visitors to Vietnam in May 2022 increased by 70.6% compared to the previous month and 12.8 times. compared to the same period in 2021. This is the result of Vietnam fully opening up tourism, international flight routes are restored and many international delegations coming to Vietnam to attend the 31st SEA Games. Department of Tourism, the ranking results of Vietnam's tourism industry according to the new approach of the World Economic Forum have reflected the achievements in the prevention and control of the COVID-19 epidemic in our country; flexible and safe adaptation, the industry's unremitting efforts to deploy safe tourism activities. Our State has also made timely decisions to restore and reopen all domestic and international tourism after the epidemic is well controlled. After nearly two years of closing because of the Covid-19 epidemic, the tourism industry in Ho Chi Minh City will start to open on March 15, and now travel agencies and tour operators are ready to welcome visitors. International is back. This study aims to clarify the impacts on tourists' return to Ho Chi Minh City after the pandemic. The convenience sampling method was used for sampling in Ho Chi Minh City, the sample size included 500 respondents who were tourists visiting Ho Chi Minh City for the first time or more for recreational purposes. Data were collected from questionnaires in different locations and at different times; therefore, the weakness of convenience sampling is generally overcome, and location sampling samples are generalizable to tourist numbers. After using the factor analysis method to draw out the main factors forming the destination image. Using the regression analysis method to find out the factors that most influence tourists' intention to return