MODEL OF RELATION BETWEEN TEMPERAMENT AND TRAVEL MOTIVATION IN TOURISM

Abstract

Despite the extensive studies about the tourists' motivation, there is not still a unified model for motivations. Since temperament has a macro nature and represents the qualitative and quantitative aspects of behavioral and ethical dimensions, it seems to be an appropriate representative to recognize the tourists' behavior to evaluate their motivation for travel. Therefore, this research was conducted for the first time aimed to find a relationship between the qualities of people's temperament and their tendencies for travel motivation.
The findings of research show that people's tendencies to the components of travel motivation are different based on their temperament' qualities.