The Effect of Green Entrepreneurial Orientation on Environmental Performance (R&D – Revenue Issues): Mediating Role of Green Supply Chain Management

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Mahesh Ramakrishna Pillai

Abstract

Thepurpose of this studyis to evaluate the effect of active direction in three measurements, like green entrepreneurial orientation (GEO), green supply chain management practices (GSCM), and environmental performance (R&D-Revenue issues). EP impacts on the performance of green supply chain management (GSCM) practices and as well as practical firm presentation, this study explores that there is positive relationship between GEO and EP (R&D and Revenue issues). Data was collected from 260 respondents of textile industry (SMEs) smart PLS used for analysis. Information was examined in the structural equation model (SEM) with partially least squares (PLS) to defend the proposed theories. The findings explore that GEO and EP have a beneficial impact on GSCM and reasonable influence on firm performance. Overall findings discovers that GSCMpractices mediate the connection between EPRD and firm GEO, while GSCM also mediate the connection among GEO and EPRI. The Textile industry with highly growing motiveunderstand the execution of GSCM procedures. GSCM practices in activities of reconfiguration, mitigate the effect of cutthroat business climate while working on firm performance. This analysis helps the textile industry to follow and understand the essential direction. GSCM practice implementation systems in the activities and need to reset environmental assets to grab vital independences.As according to the earlier studies any entrepreneur cannot change its R&D method without risk taking this study explore they can change. This study is beneficial to examine the impact of key direction on GSCM and also examines that GSCM practices implementation on textile firms with a complete understanding of the variables while decreasing environmental effects.

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