Assessment And Impact of Fear Appeals on The Health Promotion Campaign

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Divya Priya. B., Revathi Bala. M.

Abstract

Many health practitioners believe that menacing health messages in health communication campaign is an effective tool to stop an individual from doing an unhealthy practice. Fear evoking messages in health promotion campaign are often referred to as fear appeals. Fear appeals are cogent messages tend to arouse fear in an individual if they fail to follow recommended messages. It emphasizes on health impairment act in order the change these behaviour. Although these messages are widely used in political, public health, and advertising campaigns in order to make the audience to give up risky attitudes, intentions, or behaviour. It threatens the audiences by narrating the consequences and severity that are likely to occur if they do not give up certain sinful habit. The present study aimed to assess and measure the impact of fear appeals in health promotion campaigns.

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