The impact of e-commerce determinants on creative orientation A field study at the General Company for Iraqi Fairs and Commercial Services

Abstract

The study aimed to identify the impact of the determinants of electronic commerce on the creative orientation in the General Company for Iraqi Fairs, and to shed light on the level of the determinants of electronic commerce in the General Company for Iraqi Fairs, and also to reveal the level of creative orientation in the General Company for Iraqi Fairs. The problem of the study was whether there is an impact The determinants of electronic commerce (technological determinants, administrative determinants, organizational determinants) on the creative orientation in the General Company for Iraqi Exhibitions, where the number of employees in the company reached (300) employees. Significance 0.05 The study concluded that there is an impact of the determinants of electronic commerce represented by (technological determinants, administrative determinants, organizational determinants) on the creative orientation in the General Company for Iraqi Fairs. The study recommended the need to attract distinguished human competencies in the field of electronic commerce from experts and designers in developing programs to benefit From their experiences in the application of electronic commerce in the General Company for Iraqi Fairs.