An empirical study on impact of advertising on branding of higher education institutes with special reference to engineering colleges of Nagpur

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Shiney Chib, Astha Shukla

Abstract

Education Branding is similar to the Academic reputation/prestige of the Institution. Hence once the choice on who we are and what we want to become is decided the Branding strategy needs to be carefully weaved around it and based on this strategy other decisions are taken like Resource allocation, hiring, Strategic direction, curriculum development etc. The objective of this paper is to find the effectiveness of advertisement on branding of engineering colleges. For this purpose the data has been collected from 500 students. It is found that advertising helps in creating the positive brand image of the institute.


  

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