ANALYZING THE ECONOMIC CONSEQUENCES OF COVID-19 ON TOURISM IN KERALA

Abstract

This research concentrates on formulating the mechanism to analyse the seriousnessof COVID-19 and its impact on tourism in Kerala. The pandemic condition due to COVID-19 has its impact on economic, social, political situationsglobally and posed a tremendous influence over global industries like tourism which is considered as one of the primary sources of income in the service industries. The tourism department encounters a hard hit and shows massive set back to the international sectors. The tourism department faces a decline of 2.85 trillion dollars, contributing to 50% revenue losses. The initial phase of the research explores the COVID-19 pandemic consequences and how the proposed mechanism pretends to normalize the existing consequences that hit the tourism department in Kerala. This work triggers the researchers to examine the baseline principles, significant assumptions, and organization development and formulates a framework to rebuild the tourism sectors. In the second phase, the work emphasizes impacts of COVID-19on tourism,its practices, and attitudes in attaining the recovery phase. In the final step, the work senses specific characteristics and consequences due to COVID-19 in tourism research. The predictions offer some broader insight towards the refinement of tourism industries and offer some recommendations to tourism sectors, officials, and researchers to re-invest to haul out the pandemic condition to normal condition.