Soft Powers and their application as potential and conditioning structures in the development and strengthening of education, culture and identity in Chile

Abstract

The research will identify the role of soft powers, architecture, heritage, and culture, as building structures of cultural development and identity of Chilean society. A trilogy that contributes to a potential socio-cultural improvement, as integration platforms, applying a management model with new educational and cultural strategies, promoting the recovery of municipal infrastructure for cultural use in the neighborhoods, which favor and facilitate the interrelation of audiences at the communal level, considering in it relevance of the own, generating a greater identity thickness that allows an improvement in the quality of life of the society. Chilean society, neoliberal, considers urban spaces of mass consumption, shopping centers, and galleries, as its entertainment and “cultural” action par excellence, replacing and displacing the socio-cultural action of meeting and developing creative and cultural activities, around squares, parks, and spaces of citizen cultural infrastructure, showing a loss of cultural and identity values. Chile presents today a certain weakening in behaviors referred to as cultural attendance and consumption (low audience in theaters, libraries, museums, and art galleries), which does not mean that no time is devoted to leisure recreation, but shows deterioration and lack of massive interest in the attendance and use of spaces traditionally used as platforms for cultural expression and development, denoting, also, a growing phenomenon of fragmentation and socio-cultural stratification. As a scientific product, a typology of the project is developed, as a model of cultural management, with the recovery of existing infrastructure, which will expose a result that the soft powers are facilitators of building axes to strengthen the culture and identity of the society. As a research methodology, it is a non-experimental, interpretative and exploratory, theoretical structure with a qualitative approach. In conclusion, the constructive role achieved by soft powers, improving spaces for participation and socio-cultural integration, as a contribution to the quality of life of society, will be highlighted.