Preparation and Adaptation Guidelines for Business Operations of Small Sized Enterprises to Resolve the Economic Impact the Situation of the Corona Virus (COVID-19) Infectious Disease in the Western Region

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Malinee Kumkrua, Nirut Jorncharoen, Komsan Sriboonruang, Palakorn Duangkate

Abstract

The objectives of this research were 1) to study the preparation of business operations of small sized enterprises (SE); 2) to study the adaptation guidelines in business operations of small sized enterprises (SE); and 3) to suggest policies assisting small sized enterprises (SE) in resolving the economic impact on the coronavirus 2019 epidemic situation in the West. The research tools included a potential analysis form, in-depth interview, and group discussion interview form. The sample group was service sector operators, manufacturing sector and agricultural sector in the Western region in Thailand. The researchers assessed the potential of small sized enterprises by using the potential measurement criteria and applied the principles of content analysis and descriptive analysis.


            The results of the study revealed three issues: 1) Business readiness of small sized enterprises, it was found that the service sector was the most vulnerable to the COVID-19 crisis, while the manufacturing and agricultural sectors were second most vulnerable, respectively. All three sectors have different levels of capacity and funding to prepare for vulnerabilities, 2) Adaptation guidelines in business operations of small sized enterprises, the adaptation model has 7 sub-issues, namely, employment balance, accumulating capital through relocation of hired labor and non-service activities, building stability in financial resources, social capital, human capital: diverse occupations, marketing and logistics strategies, in line with the resource preparation framework and management system covering all 8 areas, and 3) Policy recommendations for helping small sized enterprises had 3 findings: Issue, which were 1: Problem solving by using the Enterprise Triangle Mechanism, i.e. entrepreneurs, the private sector, and the government sector, 2: Prioritizing assistance entrepreneurs included, traditional entrepreneurs, progressive entrepreneur, and creative entrepreneurs, and 3: the policy that the government should help small enterprises should be divided into 3 phases, namely short-term, medium-term and long-term.

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