Main Article Content
Human resources are the key success factors of organizations because employees derive the outcome and the competitive advantage of organizations. The information and communication technology (ICT) industry is recognized as one of the most important creative industries in Thailand. This research aims to study factors that have relationships with job-retention in the ICT industry. In this study, intention to stay is used to represent job-retention. The study employs Self-determination Theory (STD) and the Theory of Planned Behaviour (TPB) resulting in a structure of relationships. 359 respondents who are ICT workers in Bangkok Thailand were asked to fill a questionnaire. Structural equation modelling (SEM) is used to test the hypotheses. The results of the model after re-specification shows that perceived relatedness, perceived autonomy, perceived competence, the attitude toward an ICT job, subjective norm, and perceived financial compensation positively affect intention to stay. In addition, perceived relatedness, perceived autonomy, and perceived financial compensation positively affect the attitude toward the attitude toward an ICT job. The overall model can be used to explain intention to stay as much as 61.6 % and the overall model can be used to explain the attitude toward job as much as 62.9 %. Discussions are included in this research.