INFLUENCE OF SOCIAL MEDIA ON MILLENNIALS

Abstract

Social media the word is not new in the market that revolutionized society for especially millennial approach in a trendy way for communication. Now-a-days it’s a prime channel for regular interaction and approach. Different social media platforms have variety of approaches for navigating, communicating sharing and convey our information in Facebook, Instagram, linked in and other platforms. The Millennial approach is very high in social media platforms for decision making. The objective of the study is to identify how millennials are influencing towards social media. For study data is collected from primary and secondary sources. Primary data is collected through survey for which sample data is collected from 130 respondents and conclusions are derived applying descriptive statistical tools and techniques.