A STUDY ON FACTORS INFLUENCING INVESTMENT PATTERNS OF INVESTORS AND RELEVANCE OF DEMOGRAPHIC TRAITS ON CHOICE OF INVESTMENT (WITH SPECIAL REFERENCE TO TIRUCHIRAPPALLI CITY)

Abstract

Investors Investment patterns will be Influenced by Various factors. Among various influencing factors, demographic traits of investors will influence the Investor’s decision-making pattern with regards to Investment. The study aims to analyze factors influencing the investment pattern of investors and the relevance of demographic traits of Investors regarding the alternatives of Investments in Tiruchirappalli city. For the purpose of exploring various factors and the relevance of demographic traits and Investors Investment pattern percentage analysis, Chi-Square, and cluster analysis has been used.