Awareness and Adoption of Financial Technology used by Equitas Small Finance Bank to offer Customer Services

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Rohini Nitin Misal, Rajesh U Kanthe

Abstract

As the second largest country in terms of Internet users, India is rapidly adapting to this world of Financial Technology. Financial Technology has qualitatively transformed the areas of insurance, loans, accounting services, real estate valuations, wealth management, investments and other financial markets. Banks see a flurry of new ideas and technologies every day that can improve the customer experience, streamline processes, and increase efficiency. The aim of the study is to discover the awareness and adoption of Financial Technology used by Equitas Small Finance Bank to offer customer service. This study started with a literature survey that helped to comprehend the various facts of Financial Technology application in Banking Sector. For this purpose, a sample of 150 respondents was taken into consideration. Most of the customers of Equitas Small Finance Bank in Pandharpur are from rural areas and unfamiliar with the services offered by banks using Financial Technology.

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