ARTIFICIAL INTELLIGENCE AND ITS IMPACT ON HUMAN RESOURCES PRACTICES ACROSS THE SELECTED IT AND ITES COMPANIES HR GENERALIST IN BANGALORE

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C.K. MUTHUKUMARAN, I ANAND

Abstract

A fast changing economic environment, typified by phenomena such as globalisation and market deregulation, shifting customer and investor needs, and ever-increasing product-market competition, has become the standard for the majority of firms. To remain competitive, they must constantly improve their performance by lowering costs, developing products and processes, and increasing quality, productivity, and speed to market. It is not excluded for the human resources industry. The term "artificial intelligence" was coined in 1950. And it has been a contentious issue in the majority of reputable management journals since 1964. Since the 1960's, it was asserting that AI would eventually supplant human resources. However, we could see AI playing a role in human resource procedures. It is a descriptive research method. 275 samples were taken using convenience sampling techniques. The sample consists of a human resources specialist who works in IT and ITES organisations in Bangalore. The results reveal that the majority of female respondents believe that the entrance of AI will have a significant impact on practically all aspects, but particularly on staffing, as measured by the mean score of 1.7 0.5. Male respondents likewise believe that staffing is one of the most crucial criteria, based on a mean score of 1.8,0.4. The highest impact component is performance evaluation, which is 1.60.5 in the opinion of male respondents. As a result, strategic attention must be paid to staffing characteristics in order to increase both male and female human resource satisfaction levels.

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