Antecedents and Efficiency of the Five-Star Hotels in Thailand

Abstract

Hotel industry is one of the leading industries globally. However, during the COVID-19 pandemic, the hotel business entrepreneurs have to face many problems. The main issue is lack of competitiveness both at the regional and global levels. In addition, there are many competitors which have superior potentials in terms of the business operations, especially the five-star hotels with branches from other countries. Due to intense competition, the efficiency of hotels is decreased in Thailand. Therefore, this study is an attempt to highlight this problem and propose various factors effecting hotel industry. The mixed method approach is used in this study in which survey questionnaire and in-depth interviews are used for data collection. Results of the study reported that operational management policy, corporate environment, leadership and employee satisfaction has central importance to enhance hotel efficiency. It is recommended to the five-star hotel’s management to promote operational management policy, corporate environment, leadership and employee satisfaction to enhance the level of hotel efficiency.