The Impact of Strategic Vigilance in Achieving Organizational Merit in Private Banks in Iraq

Abstract

The current study is an attempt to examine the effect of strategic vigilance that includes (environmental vigilance, competitive vigilance, technological vigilance, as well as marketing vigilance) in achieving organizational merit in private banks in Iraq. A sample of the public administrations of private banks operating in Iraq was selected. The study used a questionnaire for data collection. Total of (135) questionnaires were distributed to employees in private banks in Iraq. The total number of responses reached (127) valid questionnaires for analysis, which represents 94% of the number of distributed questionnaires. The results reflected that there is a significant effect of strategic vigilance (technological vigilance, environmental vigilance, competitive vigilance, and marketing vigilance) in achieving organizational merit in private banks in Iraq. The study recommends the necessity of providing the material, financial and human means to build the organizational merit system. It also recommends private banks in Iraq to follow a strategic vigilance’s culture due to its valuable importance in the local and international markets, so that as well as adopting customer suggestions as an input and a new knowledge balance to improve performance.