Impact of Pandemic Covid-19 on Consumer Buying Behavior Intention on life: Evidence from Bangladesh

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Yong Taek Lim , Md. Abu Rashel & Su-Chan You


In 2019, December with reports of a new virus in China. The Chinese government health authorities informed the World Health Organization (WHO) about several cases of a mysterious lung disease (Corona virus) in Wuhan, the capital of central China's Hubei province. In previous research, it has been found that income and limited income are two of the most influential factors in the consumer buying decision process, in particular, increased income sensitivity and buying quality of products concerns consumers in crisis situations. The purpose of this study is to identify and analyze factors that influence consumer buying behavior intention on the impact of pandemic Covid-19 crisis.The research identified four factors that influence consumers' purchase decision of low-income.In this case study, primary data were utilized. The primary data was collected by the combination of quantitative and qualitative approaches. Furthermore, several hypotheses were generated to examine the model. Structural Equation Modeling (SEM) is employed to test the model using data from 362 from developing country (Bangladesh). In research shown income, limited income, quality of life and consumer buying behavior intention were significant


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