Impact Of Ecsr On Green Innovation

Abstract

The objective of this study was to examine the correlation between ECSR and green innovation while controlling for various other factors. Recently, there has been a growing interest in the concept of ECSR, or Environmental, Social, and Corporate Responsibility, as well as green innovation, as a means of promoting long-term sustainability for organizations. The present study involved the collection of data from a sample of 500 participants representing various organizations associated with green innovation and possessing relevant knowledge. A Likert scale questionnaire was utilized in this study, employing a closed-ended format. The statistical analysis of the data involved the utilization of regression and correlation techniques within the SPSS software. The findings suggest that the variables under investigation have a positive impact on green innovation. This study incorporates the variables of ECSR, green individual value, green identity, EEHP, and green transformational leadership.