Perceived Body Image And Influence Of Tripartite Model On Thin-Ideal Internalization

Abstract

The purpose of the present study was to investigate the mediating role of media, perceived parental and perceived peer influence separately in the relationship between perceived body image with thin ideal internalization, it also aimed that Media advertisement is a stronger mediator of thin-ideal internalization than perceived parental and perceived peer influence among 400 College and Universities students, housewives and working women within the age range of 18 to 42 (M= 27.5; SD= 5.63) years from various cities of Punjab, Pakistan. The data was collected using self-report questionnaires. Pearson Product Moment Correlation and Structural Equation Modeling using AMOS were carried out to investigate the relationship between study variables and a possible mediating role of media, perceived parental and perceived peer influence. The findings revealed the stronger mediating role of media advertisements in the relationship between perceived body image and thin ideal internalization while perceived peer influence is the second most pertinent mediator for the explanations of that relationship. Moreover, perceived parental influence was neither a significant mediator nor a predictor of thin-ideal internalization for the current sample.