The Role Of Service Quality Dimensions On Destination Loyalty Through Destination Image

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Afshan Rahman , Dr. Nosheen Faiz , Muhammad Jehangir , Soofia Iftikhar , Bushra , Dr.Aleem Gillani


This study investigates the impact of service quality dimensions on destination loyalty and secondly to examines the mediating effect of destination image. For instance, data was collected from 400 tourist, from northern areas of Pakistan. Data was analyzed by using the Hierarchical linear regression modal approach. The results revealed that service quality dimensions have positive impact on destination loyalty, furthermore, destination image meditate the association between service quality dimensions and destination loyalty. This might be the first study after covid-19 provides theoretical and practical implications for destination loyalty and have open avenues for future studies.

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