Mediating Role Of Destination Image Between Service Quality Dimensions And Tourist Satisfaction

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Afshan Rahman , Dr. Nosheen Faiz , Muhammad Jehangir , Soofia Iftikhar , Bushra , Dr.Aleem Gillani


This study investigates how service quality dimensions have impact on tourist satisfaction. It also examines the mediating effect of destination image. Findings showed that destination image mediates the relationship between service quality determinants and tourist satisfaction as well as destination image mediates the relationship between human elements, non-human, core services, services capes and social responsibility factors with tourist satisfaction. Service quality have +VE relationship with tourist satisfaction. These findings provide theoretical and practical implications for Tourist satisfaction.

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