Development Of Instagram Filter Using Spark AR In An Effort To Preserve Kupang Malay Language

Abstract

The purpose of this study was to develop an Instagram filter using Spark AR Studio. The Instagram filter is expected to preserve the Kupang Malay Language, where the use of Kupang Malay has begun to decline in the current digital era. Instagram filters can be used by Instagram and Facebook social media users. In this study discussed the process of developing Instagram filters, publishing filters on sparker.facebook.com and analyzing the use of filters using the insight feature after using the filter for 3 months.