Impact Of Psychological & Economic Factors On Investment Decision-Making In Pakistan Stock Exchange

Abstract

The design of this study is to comprehend how psychological and economic factors influence how individual investors make investment decisions. The researchers employed questionnaires to obtain primary data from Pakistan Stock Exchange (PSX) individual investors. The researchers used 219 samples in this study's analysis. Moreover, factor analysis was performed in this study to analyze the data. The findings showed that psychological and economic aspects significantly influence individual investors' decision-making. The regression analysis shows that psychological factors are more influential than economic ones. This research will help people understand how individual investors behave in the PSX.