An Analytical Study On Talk Shows Of Pakistani Electronic Media And Its Impact On Middle Class Society Of Pakistan

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Zubair Ahmed , Dr. Jahanzeb Khan , Dr.Muneera , Dr.Mahreen Siddiqui , Dr. Rukhshanda Zarar


The purpose of this research is to determine what the most prevalent topics and ideas are in the current affairs discussion programs broadcast on Pakistani television. Informative and opinionated talk programs on news networks give information and opinions on government policy and politics as well as socio-economic issues such as education, mental health, and development. In order to achieve our goals, we used qualitative research in conjunction with theme analysis to examine the contents of seven distinct current affairs discussion programs that were broadcast on a popular television news channel in Pakistan. The results of 100 talk programs were evaluated over the course of three months (October, November, and December 2020). In accordance with the purposive sampling method, Ajj Shahzeb Khanzada ke Sath (GEO NEWS), Kal Tak (EXPRESS NEWS), and On the Front (DUNYA NEWS) were chosen from among three talk shows. According to the findings of the research, the vast majority of the time (80 percent) was devoted to political concerns, with less than one percent of the time devoted to education, mental health, development, and the economy, among other things. According to the findings of this research, all Pakistani news networks have adopted a nearly identical pattern for their political discussion programs, in which they invite both government and opposition parties to debate current events and political concerns with the audience. The presenters add to the drama by decontextualizing political matters and, in some circumstances, have been shown to be politically biased themselves. Furthermore, on the talk shows, there is little debate about the solutions to the many political, social, and economic problems that the country is now facing.

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