Main Article Content
The commercialization of the university means that the mechanism of the administration of the university institution is the same as the mechanism of the administration of the enterprise. In the commercialization of the university, we face enterprise. That is, the logic of university administration is undergoing a transformation. Commercialization is the process by which ideas and products from academic activities are transformed into marketable products and services. Given the wide range of commercialization from idea to product, it is important to find a university position in this field. The purpose of this study is to present a model of commercialization of universities based on knowledge management. The present study is an applied research and exploratory in terms of data type. The statistical population in the qualitative section (interview section), 15 experts and specialists, and experts were familiar with the topics of this project in the academic section, which were selected by purposive sampling method and taking into account the saturation law. The statistical population includes a small number of administrators, deputies and decision makers of several selected universities in Georgia, numbering 360 people. Using Cochran's formula and available sampling method, the sample size was 186 people. After conducting interviews and receiving experts' opinions and coding, a 25-question questionnaire was used in the quantitative section. In relation to validity, CVR test was used and in relation to reliability, Cronbach's alpha test was used. Next, k-s test, exploratory factor analysis test was used to identify the components in the first questionnaire. Based on this, the four dimensions were determined: the strategic dimensions of knowledge, the individual-organizational dimensions, the intra-organizational dimensions and the extra-organizational dimensions of knowledge. Then, the second questionnaire was designed based on the existing and desirable situation to examine these dimensions through paired t-test. SPSS software was used and the results showed that there is a significant difference between the current and desired situation. The findings of this research indicates that these universities should deal more with internal issues and radically reform internal process management in the direction of commercialization and making their system flexible and innovative (to attract ideas) and reducing administrative bureaucracy, diversifying income to use more external income sources. Also universities have to design and continuously improve the organizational culture that is preserved in strategic plan and redesign the work process based on knowledge and culture and stakeholders long term benefits.