Main Article Content
This article describes the concept of linguistic creativity, its application and its types. Many scholars in the field of Linguistics determined the notion of linguistic creativity differently. Their viewpoints about this phenomenon are also discussed in the article. The peculiarity of linguistic creativity, which is essential for the processes of speech production, is expressed in the selection of the corresponding word in the semantic memory of a person. Such a selection of words is made by the intellect, thus linguistic creativity acts as a function of generating the activity of the intellect. This article shows how the human intellect manifests itself in the creation of a subjectively new mental formation in the presentation of a cognitive scheme, the generation of all kinds of verbal categories, concepts, vocabulary associations, which are characterized by novelty, originality, and uniqueness.