Exploring Employees’ Perception Towards The Public Relation Practitioners Practice: Jimma Zonal Government Offices In Focus

Abstract

The aim of this study was to describe employees’ perception towards PR practitioners’ practice. Factors affecting the practice were also assessed. The data was collected through a semi-structured questionnaire involving five items a Likert scale, in-depth interview and document analysis. The study found out that PRs practice was perceived poorly in the eyes of employees in the study area. The practitioners are not professionally responsible and they are politically affiliated. It was recommended that PR practitioners should be professionally and structurally organized, and should be involved in strategic planning, decision making and implementation of organizational planning to make PRs activities effective.