A Study On The Impact Of E- Banking Services On Customer Attitude And Satisfaction With Special Reference To Customers In Chennai District

Abstract

Today’s world is one with increasing online access to services. One part of this which is rising hastily is online banking. Customer satisfaction is imperative for the never-ending survival of any organization around the world. Purpose – This study aims to provide an analysis of the customer attitude and customer satisfaction toward three banking services technologies namely, automated teller machines (ATMs), mobile banking and internet (online) banking. This research work intends to investigate the impact of E-banking variables on Customer Attitude and customer satisfaction in Chennai District. Data has been gathered through questionnaire from 70 E-banking users as respondents, from different region in Chennai district. Results of the study have revealed that there is momentous connection between service quality dimensions and customer satisfaction in E-banking in Chennai District. Through this study we can conclude that service quality in E-banking leads to satisfied customers needs and wants and thus banks can gain competitive advantage by offering better-quality services to their customers in today’s emulous world.