Topic: A Study On Consumer Buying Behaviour Of Fmcg Products

Abstract

FMCG products are important to people in their daily lives. Its value is to give people personal advantages. The above analysis points out that FMCG brands are in a position to offer good service to consumer satisfaction in a manner of good quality and easy accessibility.  The objective of the study is to study the consumer behavior towards FMCG products.  As observed from the studies, it makes clear that age, gender, education qualification, and occupation did not statistically associate with the buying behaviour of FMCG products.