Media Literacy Among Students In India

Main Article Content

Ms. Sneha Bhati , Prof. J.P. Dubey

Abstract

The media industry is predicted to expand 17 percent in 2022 to $25.2 billion, then recover to pre-pandemic levels by 2024, growing at an 11 percent CAGR to $30.9 billion as per the Dec 2021 CII report on Indian Media and Entertainment sector.  In India the average daily media intake is expected to be close to six hours by 2022. Despite India's media growth, media literacy has been a persistent yet under-addressed challenge. Some efforts have been noticed in NEP 2020, however at the level of education and training media literacy can only meet the minimum requirement. It is vital to note that more than 70% of the students are using the internet (Forbes 2020). There is an information bombardment. Younger ones may not be equipped to screen these critically and use selectively. Simply put, from an early age, children must be made media literate for their health and well-being, as well as their future engagement in our democracy's civic and economic life. This paper attempts to analyze the concept of media literacy, information literacy, types of literacies, usage, exposure of children, and interventions by governments. 

Article Details

Section
Articles