Process of Integration of Organisational Culture - A study of Visakhapatnam Port Trust.

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Dr.A.Sairoop, Prof.S.Rajani


To ensure survival and success, all organisations in the present competitive world need to be innovative, and resilient adapt to the changes effortlessly. Organisation culture plays an important role in defining the individual development and the path the company takes into future.

According to Schein(1999), culture springs from three sources namely the beliefs, values, and assumptions of the founders of the organization,  the learning experience of units within the organization,  and the beliefs, values and assumptions brought into the organization by new members, leaders, and stakeholders.

In reality it goes far behind and all of these three have to be integrated together to implement/adopt the right culture in an organization. A simple definition of culture states that it is ‘shared or held in common’ and how these common values apply to leadership, motivation, communication, teamwork, conflict resolution and other domains influencing interpersonal relationships and define organizational dynamics. Culture of the organization is the kingpin to analyze the dimensions of organizational growth which is often a manifestation of one or more of Leadership styles and motivation of employees, approach to problem solving and decision making, communication and information sharing, extent of  cooperation and coordination.


Leadership style and level of motivation of employees:

Leader’s role in defining the broad contours of an organization’s culture and percolating it down to the different levels in the organization is very significant. Leaders’ philosophy and style of handling different situations is often the foundation for building the culture of an organization. Employees in the organization emulate the leaders like children follow the footsteps of parents in the house. A good interaction system within the entity creates a platform for better exchange of views, ideas and knowledge. Exchange of ideas can make the people think innovatively, coming up with new suggestions which can improve the overall performance of the organization.

Management has to provide employees freedom to experiment with their ideas, thus paving way to creating within the entity. Freedom to take more risks makes the work more challenging giving the employees better chance for growth. The opportunity to capitalize one’s skills can generate a feeling of loyalty which leads to lowered employee turnover and higher retention levels. Cultivating a positive organization culture, thus builds a creative workforce who are capable of exploring new horizons in conflictless environment, thereby contributing significant wealth to the organization.Therefore, appropriate motivational tools have to be adopted to keep the employees engaged with the organization.

Leader has to instil confidence in individuals and guide them towards realizing the shared vision of the future. All this becomes possible when the environment in the organization provides opportunity to individuals to work together in teams and respect individual opinions.

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