Predictive Models For Efficient Commerce Management In A Virtual Environment

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M.Ya. Isokhuzhaeva PhD , Mashhura A. Atoeva , Mekhriban S. Baratova , Gulshan A. Kobilova , Tuymurod B. Hakimov


Digitalization is an integral feature of the development of the modern world economy. By attracting digital technologies, the quality of customer service improves, risks are reduced, costs are reduced, trading becomes more efficient, as well as the fight against fraud and money laundering. E-commerce's priority is to seamlessly interact with the customer, for which they are launching a new analytics platform that collects and processes customer data in real time and allows you to create relevant and timely personalized offers.

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