Consumers Opinion Towards Online Purchase In Theni District

Abstract

Consumers attitude towards online shopping refers to their psychological state in terms of making purchases over the internet. Online shopping behaviour process refers to the products purchased online. Through online shopping consumers can buy faster, more alternatives and can order product and services with comparative lower prices. Both primary and secondary data has been used for the study. The proportionate sampling technique were used. The sample size for the study is 514 by using structured questionnaire. The findings of the study shows that the important factors influencing the consumers to purchase through online are convenient , reducing waiting time, product features , Discounts & Coupons. The above variables are highly motivating factors for the consumers to purchase through online.