A Study On Factor Affecting Shopping Behavior Of Consumer Towards Packaged Food With Reference To Bahadurgarh City

Abstract

Customer is the king of market. Understanding the consumer behaviour is the one of the most crucial requirement of marketing and sale strategy. Consumer behavior is a behavior that an individual display in searching, evaluating, purchasing and disposing the products and services. Consumer behavior helps to identify various determinants to decision-making process, which affects the purchasing behavior of user. It is important to understand consumer behavior in order to forecast and understand preference for product and brand. The study is undertaken to analyze the factor affecting shopping behavior of consumer towards packed food in Bahadurgarh city.