Polarization Of Stakeholder Orientation To The Social Dynamics Of Cirebon Tourism Towards Psychological Well-Being

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Meizar Rusli , Ricky Avenzora , Tutut Sunarminto , Elly Malihah

Abstract

Tourism planning and development becomes futile from all points of view if it is not in the direction of sustainability. The sustainability in question does not only focus on the availability of a healthy natural environment. Community involvement is one of the keys; at this level, not only a few who have the ability but all people with the will and potential must be encouraged to get involved. The purpose of the study is to provide recommendations related to optimizing the social carrying capacity of tourism for the social dynamics that occur. The research method chosen phenomenology approach combines qualitative and quantitative research to produce a holistic, integrative, and spatial optimization recommendation for social support capacity. The research stages consist of several activities: 1) Initial orientation, Preparation of Research Instruments, and Research Licensing. 2) Identification of Stakeholders, Determination of informants and respondents, Data collection in the field, Evaluation of data collection in the field. 3) Data Tabulation and Data Editing, Data Analysis (Statistical and Non-Statistical), and Spatial Data and Presentation of data in tables, diagrams, pictures, and charts. Data sources are obtained by observing or extracting data directly in the field using various data collection techniques such as observation, interviews, and questionnaires. Primary data were obtained from stakeholders selected as research samples: The Government, NGOs, Religious Leaders, Traditional Society, Educational, General Society, and entrepreneurs. The number of representatives from community groups is set at 1260 people, obtained from the multiplication between the number of aspects of the social group studied with a minimum sample size of 30 people. The primary data is reinforced by secondary data related to the research title. The results showed that the stakeholder orientation of the existing social values ​​had a score of 6.33. This value illustrates that stakeholders agree on various value criteria that form a negative or positive situation. While assessing the factual conditions, stakeholder orientation scores 1.94 for the requirements that include a negative case and 5.94 for a favourable position. The two scores illustrate that the social interactions have a positive trend toward the existing social dynamics.

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