Impact Of Sensory Marketing On Tourism Industry: An Empirical Analysis

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Dr. Ritika Singh , Prof. Rajkiran Pund , Dr. Sanjit Kumar Dash


As the marking of The travel industry is concerned, it is a vital figure terms of showcasing, till the last long periods of twentieth 100 years, organizations were utilizing sound and visual advancement strategies for making boosts for their items, yet over the most recent 15 years or so the term 'Tangible Promoting' became famous in India, here the focal point of the advertisers is on fundamental human detects like taste, contact, smell, sight and sound. It incorporates key consecutive strides of Multisensory Marketing, Tourism Sectors, and Customer fulfilment because of involvement to the ultimate result: Enhanced Destination Image.

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