Disconfirmation Model

Main Article Content

Dr. E. Anandaraja, Dr. K.Hariharan, Dr. Ashish Kumar Biswas


Consumer loyalty can be tended to as an essential business improvement device and it emphatically affects an association's productivity. Fulfilled clients structure the basis of any productive business as purchaser reliability prompts repeat purchases, brand resolve, and positive casual. The essence of every marketing activity is to attract customers and increase their desire for a specific product or service. This study thus evaluated customer satisfaction towards India Cements Limited, Madurai. To this end, the survey research design was adopted. The respondents consist of customers of India cements Limited, Madurai. Primary data were collected through the use of a research questionnaire and were analyzed statistically using percentage analysis, and the chi-square test. The results of the analysis revealed the customer satisfaction level towards India cements limited, Madurai. On the foundations of my exploration, I suggest associations carry out a consumer loyalty model to upgrade their business advancement and work on their general degree of value.

Article Details