Factors Affecting Student Satisfaction When Studying At A University In Vietnam

Abstract

The objective of this study is to systematize and identify factors affecting student satisfaction when studying at a university. The research method is focus group discussion with experts and a student survey used for quantitative research. The study used SPSS 20.0 to analyze the reliability of the scale through Cronbach's Alpha, and EFA to test the model. Research results have determined that there are 5 factors affecting student satisfaction when studying at a u, including (1) Facilities, (2) Teaching methods, (3) Environment learning, (4) Geographical location, and (5) Brand. The results of ANOVA analysis showed that there was no difference between the survey groups on factors such as gender, age, income, and employment. In the results of this study, some management implications are proposed to improve quality and enhance student satisfaction.