An Empirical Study On Perception And Attitude Of Consumers Towards Unified Payment Interface (UPI)

Abstract

With the introduction of the Unified Payment Interface, India has made significant progress toward becoming a cashless nation (UPI). With the new payment system, your smartphone can function as a virtual debit card. Therefore, this study article makes an effort to investigate the factors that influence consumers' attitudes and perceptions of the Unified Payment Interface as well as the effects of those attitudes and perceptions. For this purpose, research has applied One-Way ANOVA test, which states that there is significant association between location and awareness level towards unified payment interface. The mean value obtained in case of Urban population is more than rural and semi-rural population.