Employing Iraqi Folklore in Advertising Posters

Abstract

Designing is considered one of the arts that operates according to comprehensive practical goals and contexts. It is usually affected and affected by neighboring sciences and their systems. As one of the applied arts, designing relies on theoretical intellectual visions that studies what historical data provide as an important part of representing emotions and intellectual motives and influencing instincts. Furthermore, any achieved design relies on several levels of aesthetic, expressive and semantic values. Therefore, this study analyzed the inclusion of folklore elements and employing them as tools and mechanisms that invest in the formulation of advertising messages. This study obtained the content analysis design to analyzing 4 purposeful models. The researchers followed the descriptive analytical methods to analyze the advertising models that included folkloric elements. They also relied on scientific observation in extrapolating the design achievement. Results showed that the historical and cultural accumulation of the society constitutes the basis element that inspire the designer’s imagination. Results also indicated that the semantic meaning of the shapes and images is manifested in a clear and specific logical manner that carries its aesthetic values and expressive levels.