Employing Human Resources is an Effective Strategy in Enhancing Competitive Advantage

Abstract

The research seeks to employ human resources management, as an effective strategy in achieving competitive advantage in the Iraqi private telecommunications sector. The researcher based his work on designing a questionnaire to collect the primary information from the study sample, which consisted of (31) items for the purpose of achieving the research objectives. To achieve these objectives, the researcher collected and analyzed data and tested hypotheses using the Statistical Package for Social Sciences (SPSS). The research sample consisted of all directors and heads of departments working in (90) companies (ZEN), (Asell and (Kork),who numbered. After conducting the descriptive analysis of the research and the regression analysis of the research hypotheses, the researcher reached a set of results, the most prominent of which was the presence of a statistically significant effect of polarization, selection, and appointment as dimensions of human resources on achieving cost and innovation advantages. As well as the impact of the strategy of human resources management in achieving competitive advantage. The researcher recommended the need to pay attention to selection because of its importance in the work environment, which is characterized by competition and change. As well as staying away from attracting individuals by companies based on unprofessional criteria, and paying attention to all information and data about job applicants from different sources.