The Implementation of Corporate Social Responsibility and Its Effects Through Company Performance Using Content Analysis At PT. Pertamina (Persero) in Indonesia

Abstract

The purpose of this study is to identify the implementation of CSR and its Effects through company performance at PT. Pertamina (Persero) in Indonesia.The method of collecting data in this study use secondary data, namely data that obtained from the Annual Report and documentation at PT. Pertamina (Persero) in Indonesia. This study uses a Content analysis approach. The results of this study consist of : (1) CSR can provide added value to company by informing profit as the company performance in achieving sustainable business, (2) CSR can increase company value, where social aspects become one of the factors that used in arranging the company's business strategy, (3) CSR has a corporate voluntary program by showing the company’s concern for social issues that occur and assist in solving community problems.