Identifying Factors Affecting The Continuation Of Sports Businesses With An Emphasis On Educational Dimensions, Creativity, Innovation, And Personal Management

Abstract

Background and purpose: today's world is very dynamic and highly variable, and the art and science of business continuity must also be in sync with this fast movement. Therefore, the aim of the current research was to identify the factors affecting the continuity of sports businesses.

Method: In terms of strategy, the research method is sequential and exploratory qualitative, which was carried out using the grounded theory method (foundation data theorizing) with the Strass and Corbin (2008) approach and with an applied-developmental goal. The semi-structured Delphi interview tool and open, central, and selective coding sheets were made by the researcher, whose validity was confirmed by the members of the Delphi group, and its reliability was calculated with Scott's p-criterion (agreement coefficient between coders) of 0.96. The statistical population included: academic experts in sports marketing management, entrepreneurs, and owners of sports businesses with theoretical (judgmental) sampling, after interviewing the 19th expert, theoretical saturation was achieved and analyzed during five rounds of interviews until reaching a theoretical consensus. It was done about the categories of causal conditions.

Findings: The qualitative results of the research were identified in the form of 14 categories and 65 items for effective factors at individual, interpersonal, organizational, national, and social levels.

Conclusion: Based on the results of the research, paying attention to the factors of educational dimensions, creativity, innovation, and personal management leads to the development of the continuity of sports business and the continuity of sports businesses in the country requires structural, strategic, managerial, and professional reforms.