MARKETING OF INFORMATION SERVICES AND PRODUCTS: A CASE STUDY OF MAHATMA GANDHI UNIVERSITY CENTRAL LIBRARY, KERALA, INDIA

Abstract

Marketing and promotion are necessary for creating awareness of library and information products and services. This study primarily discusses the central library of Mahatma Gandhi University in regard to the significance of marketing and promotion in academic libraries. The study’s objectives are to list the current information resources, services provided by central library and promotion strategies that the library has developed for its resources.