ANALYSIS OF CONSTRUCTS ON ORGANIZATIONAL CULTURE AND INNOVATION CULTURE IN “PRIVATE EDUCATIONAL INSTITUTIONS”

Abstract

The present research emphasizes to test effects of constructs associated to “organizational culture and innovation culture’, in private educational institutions. The researcher constructed the projected research model based on prevailing literature and tested the same model by having four predictor variables which are adaptability involvement, consistency & mission. The other  five predicted variables are innovation propensity,  innovation infrastructure, market orientation for innovation, innovation influence and innovation implementation. Researcher had used quantitative method in the current paper and data that collected was is done  by distributing questionnaires to the respondents who are working as  academicians in institutions. The taken sample size of the present study is  337  respondents. There were twenty hypotheses that were formulated by the researcher for testing the effects among numerous variables that comes under, organizational culture and  innovation culture. In case the demographics are altered, it may reflect different outcomes. Also same as in case of large sample size. Educational institutions of  Private sector may consider the ideas of academicians in order to  progress the “culture of organization” and “innovation  culture” to augment inclusive productivity.