Learning Effectiveness Through Utilization Of Technology Acceptance Model (Tam)-Based Google Classroom

Abstract

The purpose of this study was to find out the influence of google classroom by using the Technology Acceptance Model (TAM) on learning effectiveness. This study used a quantitative non-experimental approach with path analysis. The sample of this study was 300 higher education students in West Java. Data collection used online questionnaires in the form of a Likert scale. The data analysis technique used descriptive and inferential statistics by using SmartPLS Ver. 3.0. The results of the study showed that the utilization of TAM-based Google Classroom for students showed high learning flexibility, while for lecturers, the utilization of TAM-based Google Classroom facilitated self-development (independent research) that was used to increase knowledge and control and evaluate the learning process. Thus, the utilization of TAM-based Google Classroom can increase learning effectiveness which can improve the quality of academic services in higher education.