Promoting And Developing The Production Capacity Of Agricultural Products And Services Of Community Enterprises And The Network Of Farmer Housewives According To The King's Philosophy, Samut Songkhram Province

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Cholpassorn Sitthiwarongchai , Chumpon Rodjam , Jagraval Sukmaitree , Panida Ninaroon , Thuwathida Suwannarat , Chetsanee Butdam and Eakolarn Chotianusorn

Abstract

The objectives of this research are: 1) To study the conditions and problems of marketing and production management with agricultural services of agricultural tourism community enterprises, Samut Songkhram Province 2) To study the necessary elements of innovation, promotion and development of capacity to produce agricultural products and services of community enterprises and farmers' networks according to The King’s Philosophy, Samut Songkhram Province 3) To develop innovation, promote and develop the capacity to produce agricultural products and services of community enterprises and farmer housekeeping networks according to King’s Philosophy, Samut Songkhram Province. The population in this research was divided into 3 groups: the first group was a specific sample of volunteers joining the group, divided into 3 groups of 30 people. The second group is a member of the Agricultural Tourism Community Enterprises, Samut Songkhram Province, 250 people and the third group is a group of luminaries, 5 people. Using the research tool, the interview, the questionnaire got an average IOC value of 0.81 with a confidence value of .956 rather than 0.80. Data analysis uses exploratory component analysis, statistics, percentages, averages, standard deviations, and content analysis.


The results showed that 1) conditions and operational problems showed that the production of agricultural products and services of community enterprises and farmer housekeeping networks did not meet the needs of consumers who did not have knowledge of online marketing 2) There are 4 exploratory elements of innovation and 23 variable element features and 3) Innovation development is process 1: Promoting knowledge in accordance with the community economy trajectory according to science. Process 2: Promoting the organization follows the economic, community-based trajectory. Process 3: Promoting the competency of personnel in occupations in accordance with the community economic trajectory according to science. Process 4: Promoting information technology management, according to the community economy, according to the King’s Philosophy. The assessment of the suitability of the development of innovation, the average is very high.

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