Factors Affecting Business Efficiency Of Retail Business: Case Study In Ho Chi Minh City Vietnam_Part 2: Research Result

Abstract

With study part 1 is to determine the Factors affecting business efficiency of retail business: Case study in Ho Chi Minh city Vietnam_Part1: Literature review, this study presents part 2, which is building a model, testing and proposing implications for improving the Factors affecting business efficiency of retail business. Research sample information was collected by and by online survey technique. Questionnaires will be distributed to 320 retail business. Data were analyzed by Cronbach's Alpha, EFA, CFA and SEM in order to test hypotheses and build models of factors affecting the Factors affecting business efficiency of retail business. The results of the study show that factors such as Company size, Supplier, Commodity price, Customer psychology, Market information along with the Technology application factor have a positive influence on the Factors affecting business efficiency of retail business.