Utility of Observation As A Tool of Data Collection in Empirical Research

Abstract

The observation is an important tool to collect the crucial data, wherein questionnaires or interview tool has limitations. The observation tool is mostly useful in three circumstances: the population is reluctant to share the information, the population is unable to share the information, there is a possibility of sharing wrong information under the influence or otherwise. The paper is intended to make the reader acquainted with the pre-requisite of the observation tool of data collection, the type of observation tool of data collection, advantages and limitations of observation as a tool of data collection.