Impact of Gender on Personal Values of Gen Z – An Opportunity Post Covid-19

Abstract

Understanding the shopping pattern of the customers is vital for an organization to attract and retain customers. This behavior is highly backed by the personal values of the individuals. In the present scenario the shopping pattern of a Gen Z depend upon the numerous factors such as brand genuineness, social media influence, affordability and flexible payment options. Thus, the buying process includes browsing for information, obtaining decision, assessment of alternatives and buying the artefact. The major impact depends on the buyer’s individual quality and their fondness. This creates a base to analyze the footwear shopping pattern and personal values of Gen Z.